Small business is not only at the heart of many of our communities, but they also make up 44 percent of the U.S. economy. Undeniably, the pandemic has been exceedingly difficult on local business owners’ financial and even mental health, and through all the trials and tribulations, it is not guaranteed every small business owner will be able to survive this trying and unprecedented event. Fortunately, as consumers, we can pivot our spending habits and encourage those around us to do the same. Our robust, resilient economy relies heavily on these small businesses, and it is our responsibility to support them, ensuring they’ll be around for the long haul. Here are a few ways you can do so, even if you do not have a dollar to spend:
Visit the small business in person.
Whether you visit their storefront or at a local market, which has become quite popular during the pandemic, it’s always a good idea to give your favorite local business some well-deserved foot traffic and extra TLC during this time. If you have some money to spare right now, you could find something to purchase simply by walking inside or pick up the perfect gift for a friend for their birthday next month. Trying not to spend your hard-earned cash? Well, your presence is always much appreciated, and we even suggest checking Google for the business’ popular traffic times and trying to go in when traffic is low. If you are still social distancing and staying home, visit their website if there is one already online!
Write a Google, Yelp, Facebook review for the small business.
While word of mouth still matters even in the age of the Internet, online reviews are increasingly becoming more trustworthy, with 84 percent of people depending upon them as much as friends. So, if you want to support a business you truly love without burning a hole in your bank account, simply log on to Google, Yelp, or Facebook and donate a few minutes of your time to penning a loving review about their products and/or services. You’d be surprised by how many eyes glance upon your words before deciding to finally walk through the doors of any business, including the one that you think so highly of. You might even earn some extra brownie points if you post a photo along with it!
Give a shout to the small business on social media.
It’s so simple to give your favorite business a shoutout, and social media makes it easier than ever. Act like an influencer, and share your favorite item by posting a video review of your experience to your feed or stories. Visuals are impactful to people in the Digital Age, and you’re sure to rack up plenty of engagement with some fun GIFs, text, or music in the background of your post. Make sure to tag the business page, no matter which platform you decide to post on, and give credit where it is due! If you feel it necessary, you should also use hashtags to expand your organic reach far beyond your followers. This way, you can really get the word out there on your favorite local brand – again, at no cost to you!
Not only do we take pride in providing our residents with high-quality living at BayPointe Crossing Apartments in Virginia Beach, Virginia, but we also believe that it is important to stay in touch. With our weekly tips and advice, we encourage you to stay connected with us.